You know the pattern. Some weeks, your pipeline looks great. Then it dries up. You spin up some random marketing to get more leads. Your sales team books meetings, only to complain the prospects are no good.
Then you rinse and repeat. The only thing that’s consistent is a frustrated team and high stress for you.
You don’t need more noise and activity. You need a reliable flow of quality leads – the right people at the right time delivered right to your CRM.
ENGAGED AUDIENCE + CONSISTENT FLOW = SOLID PIPELINE + STRONG GROWTH
Compound your impact in the market with the right activities combined in the right sequence and executed consistently. The result will be more visibility, better meetings for your sales team with more engaged prospects, and exceptional results for your business.
Each element is designed to dial up or down depending on the needs of the business. Need more people in the system, dial up the attention dial. Want to adjust the volume of leads, change the filtering criteria during qualification.
Be visible to your audience. Educate, engage and build trust. Get the attention of the people who matter to your business.
Clearly define your ICP, or the people who want to buy what you have to sell, then find them to create a custom marketing database.
Creative and engaging email sequences nurture your leads through long B2B buying cycles, ensuring you stay top of mind.
Identify the prospects who have demonstrated buying intent and send them to your CRM and into the eager hands of your sales team.
The Demand Stream does what it says on the box. Done-for-you demand and lead generation that blends content, automation, targeting and qualification into one seamless and consistent system.
The impact is compounded when the right activities are combined and implemented in the right sequence to deliver quality prospects, better meetings for your sales team and exceptional results for your business.
Continuously keeping you visible and your prospects engaged.
The work is done for you with minimal input from you.
Get your sales team in front of the right leads, consistently.
Get up and running in just a couple of weeks for fast ROI.
The Demand Stream will build and run a fully managed, high quality demand engine that delivers ready-to-convert leads directly into your CRM every single month.
All done for you.
GET STARTED >>>The Demand Stream is your growth partner. We do the work when you don't have the capacity or resources, delivering high quality, consistent and effective marketing and demand generation activity that's always on.
More than a hire – you get a multi-disciplinary team, not one overworked marketer.
More than a campaign – an always-on program that builds momentum and delivers a constant stream of quality leads.
Tailored to your goals – one size does not fit all, so we customise the program to meet your specific needs.
Proven approach – designed for and trusted by B2B firms with long and complex buying cycles.
Put simply, you get a fully managed demand and lead generation program that is built for consistency. Specifically, you get:
Fast. Once we have approval, we can have your Demand Stream live within a week or two.
In the first few days, we work with you to define and refine your ICP, build your TAM and configure your CRM and automation. By week two or three, you'll be seeing quality leads appearing in your pipeline.
No. We work with what you already have. So if you're using HubSpot, Salesforce or any other CRM or marketing platform, we'll provide leads direct from our system to yours.
Minimal. And that's kind of the point.
We've designed The Demand Stream to be 'done-for-you', meaning we do the heavy lifting of data, content, automation, nurture sequences, targeting, reporting and analysis.
We get you involved to review and approve key campaign materials and outputs using our efficient online platform, and we have regular reporting check-ins to keep everyone on the same page.
Expect to spend as little as two hours a month, while getting results you've only dreamt of.
The Demand Stream is ideal for B2B organisations that want consistent, sales-ready leads without adding headcount. It's for:
For the equivalent of a single senior staff member, programs start from AUD$15,000 ex-GST per month, including all strategy, technology, content, automation, emails, management and reporting. You basically get an entire team for the price of one person.
Pricing can vary depending on your desired ICP (and you can have more than one), content deliverables, email cadence etc. But every one of our programs is built to deliver fast ROI.
The main difference is that we are not an agency! We're more like a growth partner. Where agencies focus on outputs (ads, posts, campaigns etc.) and vanity metrics (impressions, clicks, eyeballs etc.), we focus on outcomes such as qualified conversations that lead to revenue.
The other key difference is that we operate an end-to-end system. We don't publish content and move on to the next project – we close the gap between sales and marketing and remain accountable to deliver measurable results. And we never stop optimising to ensure you get the best possible results.
Our sweet spot is helping B2B organisations with buying cycles that can run from a few months to a few years. Our team has experience across many industries and sectors including technology, SaaS, professional services, manufacturing, industrial and commercial services.
Our program is especially effective when complex, multi-stakeholder and extended purchase decisions make consistent pipeline a challenge.
We examine fit and intent to ensure the leads we upload to your CRM meet your ICP criteria and have demonstrated active engagement or buying signals. This could be anything from engaging with our content or emails, or their behaviour out in the world (such as web searches using specific keywords for example).
We have some clever technology and tools to track all this, and some smart humans scrutinising everything to ensure no mixed signals.
We're all about the metrics that matter to your business. For our program, we establish a baseline commitment for sales-ready leads to be delivered on a monthly basis.
We also create a feedback loop as part of our regular meetings to understand what happens to the leads once you have them in your system, to find out how they stack up and ultimately if/when they convert.
We are on a mission of continuous improvement so the longer the program goes, the better it should perform for your business.
That's fine. We can ensure the program evolves with you. That might include tweaking your ICP, broadening the scope of the program or adjusting cadences of emails.
Yes, and that's one of the features of The Demand Stream. We have four key dials to play with – attention, identification, cultivation, qualification – and they can be adjusted according to your needs and priorities at any time.
Shift in target, fewer emails, more qualified leads and new prospects added to your TAM, tweaking of anything is all possible during the program, in fact we encourage it to get it just right for you.
We recommend that you start with a six-month commitment. At the very least you should start with that intent. It takes time to build momentum amongst prospects and to find them at the right stage of a long buying cycle.
This also gives us time to review and refine to optimise the program and truly evaluate its impact on your business. Typically, clients roll the program over and continue beyond the initial agreement term because they are enjoying the results.
Our key people are located in Australia and New Zealand, and we work with clients across APAC, North America, Europe and the UK.
If you’re serious about filling your pipeline and putting your salespeople in front of quality prospects, it’s time to turn on The Demand Stream.
Not ready to talk just yet? Sign up for email updates.
Packed with great advice and insights, you're guaranteed to get some useful ideas to try out in your business.
Contact us when you're ready to turn on your Demand Stream :-)
“We now spend only a couple of hours a month on marketing. That’s it. The rest just gets done for us – and done really well.”
Richard Hansen
Chief Executive Officer
iViis Limited
